Should A Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the creations we make together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the nuances, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we make together can achieve: a foot in the door. I know not everyone likes being filmed, but often unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions help each other in small ways. My assumption was recording a short video now and then would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship profoundly and want to avoid making videos to come between us. I am ready to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It was kind she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Jenny Neal
Jenny Neal

Eleanor is an interior design enthusiast with 10 years of experience curating beautiful living spaces.